Includes 24 hour recall data that children were instructed to fill-out describing the previous day’s activities, accelerometer data using an ActiGraph to assess usual physical and sedentary activity, participant demographic data, relative reinforcing value data showing how children rated how much they would want to perform both physical and sedentary activities. Also includes questionnaire data regarding exercise self-efficacy, motivation for physical activity, motivation for active video game, motivation for sedentary video games, and physical activity-related parenting behaviors.